The Winning Formula is a virtual experience created to celebrate Mercedes-AMG F1’s historic achievement of eight consecutive World Constructors’ Championships in 2021.

Guided by seven-time World Champion Lewis Hamilton, the tour takes viewers inside the Petronas Lubricants International Research & Technology Center in Turin — revealing the innovation, teamwork, and engineering excellence behind the partnership between Mercedes-AMG F1 and Petronas, title sponsor since 2010.

As a graphic and motion designer, I developed the full visual concept for the virtual tour — blending cinematic storytelling, immersive 3D environments, and dynamic motion graphics to highlight the technological synergy that defines the "Winning Formula".