Leggende in Rosso

A concept developed for the Ferrari Museum in Maranello, designed to enhance an exhibition space dedicated to the Formula 1 legends of Ferrari.

The project combines motion graphics and 3D visual storytelling with iconic artifacts such as helmets and race suits, creating an immersive narrative around each driver. A dual-video system guides the experience: one explores the driver’s journey through archival-inspired visuals and concise storytelling, while the other focuses on the winning car, using 3D animations to highlight technical specifications and key innovations.

The result is a balanced fusion of emotion and engineering, transforming historical content into a contemporary and engaging museum experience.